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Watson Advisory Services
Tax · Bookkeeping · Excel · Modeling
Financial Modeling & Pro Formas

See around corners before you make the call.

Pro formas, multi-period forecasts, scenario analysis, and decision models — built in Excel and delivered with clear assumptions and owner-ready summaries. Not just a spreadsheet dump.

3-Year Financial Forecast Base Case | Optimistic | Conservative Base Optimistic Metric Year 1 Year 2 Year 3 ▸ ASSUMPTIONS Revenue Growth Rate 15% 20% 18% Gross Margin 58% 60% 62% ▸ PROJECTIONS Revenue $1.24M $1.49M $1.76M Gross Profit $719K $894K $1.09M Operating Expenses -$480K -$528K -$580K EBITDA $239K $366K $510K Y1 Y2 Y3 KEY TAKEAWAY Break-even achieved Q3 Year 1. EBITDA positive by Year 2.
Experience & approach

Models built for decisions, not just presentations

Financial modeling experience includes pro formas for institutional vendor pitches, internal planning and budgeting models, pricing analysis, staffing and headcount forecasts, and scenario work to support decisions with real stakes. Previous work includes assisting with structured financial modeling as part of larger financial analysis engagements.

Every model is built around clearly stated assumptions that can be changed as the situation evolves. The goal is a tool that supports real conversations — with your team, your investors, or your bank — not a static spreadsheet that gets filed away.

  • Assumptions-driven pro formas with clear inputs
  • Multi-period (1–5 year) financial forecasts
  • Scenario and sensitivity analysis (base / optimistic / conservative)
  • Pricing and margin analysis
  • Staffing and headcount models
  • Break-even and investment return analysis
  • Executive summary tabs for stakeholder presentation
  • Revisable models that can be updated as assumptions change
How to start
1
Describe the decision
What decision does the model need to support? What assumptions do you have? What does the output need to show?
2
Scope and assumptions confirmed
Evan confirms the right package, the core assumptions to build around, and a flat project price.
3
Actionable delivery
You receive a model with clear assumptions, scenario outputs, and a summary tab you can actually use in a meeting.
Pricing

Starting estimates — scoped per project

Every model is different. These are starting points — actual pricing is confirmed after understanding the scope, assumptions needed, and intended audience.

Pro Forma Pack
$350
starting at
A clean pro forma with stated assumptions, key outputs, and a simple summary tab for review and discussion.
Core assumptions tab
Revenue and expense projections
Summary output sheet
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Pitch / Opportunity Pack
$950
starting at
A more polished model and summary for outside stakeholders — investors, lenders, partners, or institutional pitches.
All Forecast Pack outputs
Polished stakeholder-ready summary
Executive overview tab
Scenario comparison view
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All pricing is negotiable — always confirmed before work begins
Complex models may be priced higher. Simple, well-scoped projects may be lower. The best first step is a quote request describing the decision you're trying to make and what the model needs to show.
Past work

Recent engagements

Institutional pitch support
Built pro formas and scenario outputs to support a vendor pitch tied to a major institutional opportunity — including assumptions documentation and a stakeholder-ready summary tab.
Analytical model support
Assisted with structured financial modeling and pro forma work as part of a larger financial analysis engagement, including coordination with other team members on assumption inputs.
Internal planning models
Created Excel-based forecasts for budgeting, pricing decisions, and executive decision summaries — with scenario tabs that let leadership test different assumptions in real time.
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